CONCEPT PROJECT: Student Support A.I project
Neurobotic is an "AI service dedicated to helping students with mental and physical health by providing academic directions and solutions and insightful guidance". As well as being a personal doctor for issues which students feel embarrassed to talk about; mental health, sexual health and urinary and genital health
AI Doctor service for students to effectively and efficiently achieve their academic journey. Providing mental and physical solutions to personalised problems with 0 embarrassment, 24/7 availability and 100% accuracy.
For the brand activation of this concept, a pop-up support service stall would be created on campus. Students can use the virtual reality to navigate and communicate issues with Neurobotic to test out, gain trust and awareness with the service. Participants will be given stickers with QR codes to access a sneak preview of Neurobotic.
Executions include a digital advertisement on Instagram, as well as a billboard poster.
Instagram launch ad to target the correct demographic of students, in collaboration with RMIT'S account to geo-target students on campus. Additionally, a launch event will also be provided to help students become aware and even test out Neurobotic.
This VR campus event will also help Neurobotic to test some of it's features and feedback to further tweak and redirect the tone of Neuro to properly fit each individual students taste.
Neurobotic's banner and website design UI.
Tone: Serious, supportive, open and welcoming
